intrinsify

Dockschiff Digital and intrinsify have a long successful history of cooperation. In the start-up phase, we developed their website and general communication. In the beginning, it was primarily about transporting the idea behind the network and acquiring like-minded people, so in this iteration it was necessary to meet the growing community and new requirements.

The result is a website tailored precisely to intrinsify which allows them to quickly set up new business models. Based on WordPress we designed and programmed a theme for intrinsify, which meets all requirements and serves the different target groups. The heart of the website is a WooCommerz shop with automated subscription model and a password-protected member area. Them main focus is on the content which is provided by various authors – also from the SEO point of view. Since the standard WordPress resources were not sufficient we developed an authoring management tool to separate them from the standard user roles.

As with most relaunches it was also important to transfer the rankings and content that had already been built up over the years. The old website ran on the Content Management System Contao (formerly TypoLight). We transferred all content including their metadata – such as author and date, but above all the numerous comments on the articles – into the new WordPress structure. Through various SEO measures, we ensured that the new page kept the positive rankings of the old ones and even improved them.